Los Angeles tilted on its axis last week, with the arrival of thousands of eager internet marketing and social media conscious conference seekers. (Tongue twister not intended.)
BlogWorld Expo 2011 and Joel Bauer’s Passion 2 Profit, each convened separately this past week in the City of Angels.
Tech-savvy attendees at both gatherings feasted on expert advice from noted gurus, coupled with the concentrated learning modules and intimate networking that they (we) all crave. Both events are getting stellar reviews.
Each event trains corporate executives, entrepreneurs, online marketers, bloggers and content creators to achieve maximum impact and an optimal connection to their target niche’ markets.
BlogWorld is the conference where more than three thousand “new media” evangelists, online journalists and social media experts gather to share marketing ideas, current trends and critical branding insights. Speakers included author Guy Kawasaki, blogger Darren Rowse, social media guru Chris Brogan, and Facebook marketing expert Mari Smith.
Passion 2 Profit is the brainchild of marketer, mentor, and author Joel Bauer. Bauer’s event attracted nearly 400 attendees representing dozens of professions, who learned to connect, communicate and convey their brand message to the marketplace, under the structured guidance of one of the nation’s most successful business coaches.
Just yesterday at another event I was invited to speak at, my wife and I visited with a young woman who dreams of sharing her passion and talents as a professional pastry chef, but fears losing her “privacy and anonymity” if she begins her own blog. Her concerns are legitimate.
With over 100 million blogs up and running on the internet these days, here are four great reminders about how to protect your identity, your assets and your privacy while making your impact in the online world.
(Just think of the word S.C.A.M.)
1. S- Be Stingy about giving out non-public personal identifying information in a blog post, email, marketing or social media engagement.
2. C- Check your blogging and social media privacy settings regularly (at least monthly) for updates, revisions or irregularities.
3. A- Ask for your free credit report at least three times per year. Consider spacing them out by ordering one report every four months. (www.annualcreditreport.com)
4. M- Manage your blogging, social media and other passwords with a free and foolproof password generator like LastPass.
Bonnie Raitt’s hit song lyrics “Lets Give Em’ Something To Talk About” were never meant to imply that your private, personal details should be fodder for your fan base.